I spend hours reading up on every account before a call. Today I walked in feeling ready, and ten minutes in the buyer mentioned they'd just switched vendors last month, something I'd have found if I'd dug one layer deeper. I nodded like I knew, but inside I was scrambling.
More people experience this than they realize.
You prepare hard and still miss the one fact that would have changed the call.
If this sounds familiar, the Library can help you find the bigger picture.