As a marketing executive I set the story for the entire company — what we say we are, why anyone should care. I'm good at making people believe it. The quiet problem is I'm no longer sure I believe it myself, and it's hard to sell a story you've stopped trusting.
More people experience this than they realize.
You shape the company's story while quietly no longer believing in it.
If this sounds familiar, the Library can help you find the bigger picture.