I've got the spreadsheet open with cost per customer and margin per order, and the numbers are all there. But when it's time to decide whether to push harder on a channel or pull back, I hesitate. I'm looking right at the figures that should tell me, and somehow I still go with my gut half the time.
More people experience this than they realize.
You track the numbers on each sale but still don't lean on them when it's time to decide.
If this sounds familiar, the Library can help you find the bigger picture.