The system spits out a lead score next to every name, a number, high or low, and I'm supposed to work off it. But nobody ever told me what actually goes into it or whether I should trust it. So I'm making calls based on a figure I don't understand, half-guessing whether it's steering me right or wrong.
More people experience this than they realize.
The system hands you a lead score, but you don't understand it or whether to trust it.
If this sounds familiar, the Library can help you find the bigger picture.