I can set up a lifecycle campaign and get the emails going out on schedule now. But splitting people into the right groups and automating it all without the whole thing feeling cold and robotic still trips me up. I read back my own sequences and they sound like a machine wrote them, and I can't quite find the human voice in it.
More people experience this than they realize.
You can run the campaigns, but segmenting and automating without it feeling robotic still trips you.
If this sounds familiar, the Library can help you find the bigger picture.