I've got a logo, some colors, a voice I'm trying on. But every time I look at what I've built next to everyone else's, it just blends into the pile, one more small business that looks like all the others. I want it to feel like something, to be mine and stick in people's minds, and I can't quite make it land.
More people experience this than they realize.
You're building a brand but can't make it distinct and consistent enough to matter.
If this sounds familiar, the Library can help you find the bigger picture.