I can write copy that moves people now. But getting the voice just right for a particular crowd still takes me draft after draft. I'll write it five ways before it sounds like it belongs to them, and I keep thinking there must be a faster way that I just don't have yet.
More people experience this than they realize.
You can write persuasive copy, but matching the voice to a specific audience takes too many tries.
If this sounds familiar, the Library can help you find the bigger picture.