My days are one fire after another: a post here, a flyer there, whatever the boss dreamed up over the weekend. There's no plan holding it together, just me reacting. Someone asked what our marketing strategy is and I realized we don't have one. We're busy all the time and going nowhere in particular.
More people experience this than they realize.
You run marketing task to task with no plan tying it together.
If this sounds familiar, the Library can help you find the bigger picture.