I stood up in the meeting and laid out the marketing plan for the year, and it sounded great. Then the CEO asked how it moves revenue, and my answer got fuzzy. I know the campaigns we'll run; I'm less sure how they add up to the number the business actually needs. I can point the ship, I just can't always prove where it's headed.
More people experience this than they realize.
You can set a marketing plan but struggle to tie it to real business results.
If this sounds familiar, the Library can help you find the bigger picture.