I can put a menu together now, but every choice pulls three ways at once. This dish I love costs too much, that one sells but bores me, and the cheap one nobody orders. I stand in the kitchen staring at my list, unsure which version of me is supposed to win.
More people experience this than they realize.
You can build a menu, but balancing what you love, what it costs, and what sells still trips you.
If this sounds familiar, the Library can help you find the bigger picture.