I can write a positioning statement now, name the audience, name the benefit. But in a crowded category everyone's saying more or less the same thing, and mine sounds like just another voice in the same noise. I keep chasing the angle that would make us the obvious choice, and it keeps slipping out of reach.
More people experience this than they realize.
You can position a product but making it distinct in a crowded category still escapes you.
If this sounds familiar, the Library can help you find the bigger picture.