I've grown this account for six years, and the client trusts me. But my number this quarter needs them to buy more, and I can feel myself steering the conversation toward what I need instead of what they need. I hung up today not sure whether I'm their partner or just working them.
More people experience this than they realize.
You care about a client and also need them to keep buying from you.
If this sounds familiar, the Library can help you find the bigger picture.