I've got the ads running and blog posts going out, and some months the traffic climbs and some months it just melts away. I pour money into search ads that work until a competitor outbids me, and the rankings I fought for slip when I look away. It moves, but nothing seems to stick or pay off cleanly. I keep pushing this boulder and it keeps rolling back down.
More people experience this than they realize.
Your search traffic keeps coming and going, and you can't make it efficient or make it last.
If this sounds familiar, the Library can help you find the bigger picture.