LibraryScenariosHow to Market When Self-Promotion Feels Wrong
Scenario

How to Market When Self-Promotion Feels Wrong

I'm good at the work but terrible at selling myself and I watch worse practitioners get more clients because they're better at marketing than I am.

Hypatia
Online
The coach is replying

More people experience this than they realize.

What we've seen

The gap between craft excellence and market success highlights the tension between intrinsic value and the ability to communicate that value.

Ideas that help explain it
Worth thinking about

“Where Are You with Entrepreneurship & Small Business?”

If this sounds familiar, the Library can help you find the bigger picture.