My business partner and I are both immigrants building a company that serves our cultural community, but we disagree about how much we should center our immigrant experience in our marketing - he thinks it's authentic and powerful while I worry it limits how people see our business and creates expectations we can't meet.
More people experience this than they realize.
Two people building something together are discovering that their shared background creates different obligations and opportunities that they value differently.
“Where Are You with The examined identity — building intentionally?”
If this sounds familiar, the Library can help you find the bigger picture.