LibraryScenariosWhen business partners wear different masks for clients and lose sight of shared vision
Scenario

When business partners wear different masks for clients and lose sight of shared vision

My business partner and I present completely different versions of ourselves to clients and investors, and I've started to feel like we're running two separate companies depending on who's in the room. We've never talked about how exhausting it is to keep switching between these professional personas or whether we're even building toward the same vision anymore.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Professional personas that feel necessary for success are creating distance between partners and obscuring their authentic collaborative relationship.

Ideas that help explain it
Worth thinking about

“Where Are You with Masks and personas we wear?”

If this sounds familiar, the Library can help you find the bigger picture.