My business partner and I run a wellness brand and we've been getting pushback for not being 'authentic' enough on social media, but we have completely different comfort levels with sharing personal struggles and vulnerable moments online. She thinks we need to open up more to build trust with our audience, and I feel like we're already performing intimacy in ways that make me uncomfortable.
More people experience this than they realize.
Two people are navigating the tension between commercial authenticity demands and personal boundaries in their shared online presence.
“Where Are You with Identity and social media performance?”
If this sounds familiar, the Library can help you find the bigger picture.