Periagoge
Scenario

How to address greenwashing when your business partner sees it differently

My business partner has been inflating our sustainability claims in marketing materials and when I brought it up, they said everyone does it and our competitors are worse, but I can't sleep knowing we're misleading people who trust us.

More people experience this than they realize.

What we've seen

Two people are discovering that their definitions of acceptable business practices don't align when marketing meets reality.

Your guide for this
Juana
Juana works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Personal ethics and integrity?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.