LibraryScenariosHow to address greenwashing when your business partner sees it differently
Scenario

How to address greenwashing when your business partner sees it differently

My business partner has been inflating our sustainability claims in marketing materials and when I brought it up, they said everyone does it and our competitors are worse, but I can't sleep knowing we're misleading people who trust us.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Two people are discovering that their definitions of acceptable business practices don't align when marketing meets reality.

Ideas that help explain it
Worth thinking about

“Where Are You with Personal ethics and integrity?”

If this sounds familiar, the Library can help you find the bigger picture.