LibraryScenariosWhen business partners struggle to maintain shared values under market pressure
Scenario

When business partners struggle to maintain shared values under market pressure

My co-founder and I built this company on the promise that we'd do business differently, but three years in we're making the same compromises we said we'd never make and we haven't figured out how to stay true to our values while actually surviving in this market.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

The tension between idealistic founding principles and practical survival needs is testing the core partnership and forcing a reckoning with what integrity actually means in practice.

Ideas that help explain it
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