LibraryScenariosWhen business partners discover misaligned values while scaling
Scenario

When business partners discover misaligned values while scaling

My co-founder and I built this company on values we both believed in, but now that we're scaling, every hiring decision and policy choice feels like we're discovering we meant completely different things when we said those words. We're starting to make choices that feel inconsistent and I don't know how to get us back on the same page.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Shared language around values can mask fundamental differences that only emerge under the pressure of consequential decisions.

Ideas that help explain it
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