My co-founder and I have been code-switching so much in different investor meetings that we've lost track of which version of our company story is actually true. We present ourselves as tech bros to some investors and social impact leaders to others, and now we can't figure out what we're actually building or who we really are as leaders.
More people experience this than they realize.
Strategic persona adaptation for different audiences has created confusion about core identity and mission.
“Where Are You with Masks and personas we wear?”
If this sounds familiar, the Library can help you find the bigger picture.