My co-founder and I have discovered that we each have very different relationships with our 'public-facing founder' personas versus who we are privately, and it's creating tension because she wants to be more authentic in our marketing while I feel like my private self isn't relevant to our business. We're stuck on how much of our real selves should be part of our company brand.
More people experience this than they realize.
The tension between authentic self-expression and strategic business presentation becomes complicated when partners have different comfort levels with integrating their private and professional selves.
“Where Are You with The multiple selves model — psychological?”
If this sounds familiar, the Library can help you find the bigger picture.