Periagoge
Scenario

When co-founders disagree about authentic personal branding

My co-founder and I have discovered that we each have very different relationships with our 'public-facing founder' personas versus who we are privately, and it's creating tension because she wants to be more authentic in our marketing while I feel like my private self isn't relevant to our business. We're stuck on how much of our real selves should be part of our company brand.

More people experience this than they realize.

What we've seen

The tension between authentic self-expression and strategic business presentation becomes complicated when partners have different comfort levels with integrating their private and professional selves.

Your guide for this
Juana
Juana works with people navigating exactly this kind of situation.
Worth thinking about

“Where Are You with The multiple selves model — psychological?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.