LibraryScenariosWhen co-founders disagree about balancing profit and social mission
Scenario

When co-founders disagree about balancing profit and social mission

My co-founder and I started this company because we both cared about social impact, but now that we're actually making money, we're discovering we have completely different ideas about what 'doing good' means and how much profit we should sacrifice for principles. We keep having the same circular conversation where we both think the other person has lost sight of why we started this.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Two people who thought they shared the same values are discovering their moral frameworks diverge when tested by real stakes.

Ideas that help explain it
Worth thinking about

“Where Are You with Adopted identity — chosen and given?”

If this sounds familiar, the Library can help you find the bigger picture.