LibraryScenariosWhen co-founders discover misaligned values after years of building together
Scenario

When co-founders discover misaligned values after years of building together

My co-founder and I started this company to make healthcare more accessible but we're now three years in and I'm realizing we have fundamentally different ideas about what 'accessible' means and who we're actually serving. The tension is showing up in every product decision and neither of us wants to admit we might not be aligned on the thing that matters most.

Juana
Online
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More people experience this than they realize.

What we've seen

Two people built something together on what they thought was shared purpose, only to discover their core values diverge in ways that affect everything.

Ideas that help explain it
Worth thinking about

“Where Are You with Code-switching and double consciousness?”

If this sounds familiar, the Library can help you find the bigger picture.