LibraryScenariosWhen startup founders disagree about staying true to their economic values
Scenario

When startup founders disagree about staying true to their economic values

My co-founder and I started this company to make our product accessible to low-income customers but now that we're seeking investment, the VCs want us to pivot to higher-income markets and we're split on whether that's selling out or being realistic. We both grew up poor but we're disagreeing about what staying true to our mission actually means in practice.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Commercial pressures test whether shared class background translates to shared values in business decisions.

Ideas that help explain it
Worth thinking about

“Where Are You with Poverty and identity?”

If this sounds familiar, the Library can help you find the bigger picture.