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When business partners compromise their founding values under pressure

My co-founder and I started this company with shared values about work-life balance and fair compensation, but now that we're growing and have investors breathing down our necks, we're making decisions that contradict everything we said we stood for. We both feel it but we keep justifying each choice as 'temporary' or 'necessary for survival.'

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

The gap between stated principles and lived practice is widening, and both people are complicit in the drift while feeling individually powerless to stop it.

Ideas that help explain it
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