LibraryScenariosWhen business partners grow apart on company values
Scenario

When business partners grow apart on company values

My co-founder and I started this company with shared values but as we've grown we're making decisions that feel like compromises of what we originally stood for and we haven't acknowledged that we might want different things now. We keep saying we're 'aligned' but I think we're both afraid to test that.

Juana
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More people experience this than they realize.

What we've seen

The gap between stated shared values and actual decision-making is creating unspoken tension that threatens both the relationship and the mission.

Ideas that help explain it
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