My co-founder and I started this company with the same values but now that we're scaling, I want to maintain our original mission of accessible pricing and she's pushing for premium positioning to attract investors. We're at an impasse and neither of us wants to compromise our vision but we can't move forward like this.
More people experience this than they realize.
Two people who share ownership must reconcile fundamentally different approaches to growth without betraying their partnership or their principles.
“Where Are You with Converting — gaining a new identity?”
If this sounds familiar, the Library can help you find the bigger picture.