Our startup team decided to pivot from a traditional business model to a B-Corp and half of us are excited about the social mission while the other half think we're sacrificing our competitive edge and the meetings have become tense because we're essentially arguing about what kind of company we want to become.
More people experience this than they realize.
A group attempting organizational transformation is fracturing along the fault line between profit-driven and purpose-driven identities.
“Where Are You with Converting — gaining a new identity?”
If this sounds familiar, the Library can help you find the bigger picture.