LibraryScenariosHow female-founded teams navigate success and identity evolution
Scenario

How female-founded teams navigate success and identity evolution

Our startup team is all women and we bonded over shared experiences of being underestimated in tech, but now that we're scaling and hiring, some of us want to keep that 'outsider fighting the system' energy while others want to just be a normal successful company, and we can't agree on whether our gender is central to our identity or something we're moving beyond.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Success is forcing them to choose between maintaining their outsider identity or assimilating into mainstream business culture.

Ideas that help explain it
Worth thinking about

“Where Are You with Self-concept and how it forms?”

If this sounds familiar, the Library can help you find the bigger picture.