LibraryScenariosWhen your ethical choices lack community support
Scenario

When your ethical choices lack community support

Everyone in my family thinks climate change is fake so buying sustainable products feels like I'm performing for an audience that doesn't exist.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Moral action requires social recognition to feel meaningful, leaving isolated actors questioning their own convictions.

Ideas that help explain it
Worth thinking about

“Where Are You with Ethical consumption?”

If this sounds familiar, the Library can help you find the bigger picture.