LibraryScenariosWhy self-promotion feels like betraying authenticity
Scenario

Why self-promotion feels like betraying authenticity

I am trying to build my business through Instagram but every time I post about my services I feel gross and salesy even though I genuinely believe in what I offer.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

The requirement to perform entrepreneurial confidence is colliding with deeper values about humility and genuine service.

Ideas that help explain it
Worth thinking about

“Where Are You with Identity and social media performance?”

If this sounds familiar, the Library can help you find the bigger picture.