LibraryScenariosWhy economic survival requires cultural performance
Scenario

Why economic survival requires cultural performance

My pottery sells well at the art fair when I emphasize the Indigenous connection, but it feels like I'm commodifying my identity to pay my electric bill.

Juana
Online
The coach is replying

More people experience this than they realize.

What we've seen

Market forces turn Indigenous identity into a brand that must be performed to generate income.

Ideas that help explain it
Worth thinking about

“Where Are You with Indigenous identity and land?”

If this sounds familiar, the Library can help you find the bigger picture.