LibraryScenariosWhen business pressure conflicts with humanitarian opportunity
Scenario

When business pressure conflicts with humanitarian opportunity

My startup has the technology to make life-saving medication affordable globally, but our investors want us to maximize profits by maintaining high prices in wealthy countries.

Juana
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More people experience this than they realize.

What we've seen

Market forces are preventing you from using your innovation to reduce preventable suffering.

Worth thinking about

“Where Are You with Utilitarian justice — greatest good?”

If this sounds familiar, the Library can help you find the bigger picture.