My business partner and I discovered that our marketing agency has been building detailed profiles of our customers without telling us and we disagree about whether to confront them or just quietly switch agencies. They think I'm being dramatic but I feel like we're complicit in something we never agreed to and our customers trusted us.
More people experience this than they realize.
Two people must align on values they never explicitly discussed while managing existing relationships and business continuity.
“Where Are You with Data and identity — who owns you online?”
If this sounds familiar, the Library can help you find the bigger picture.