LibraryScenariosWhen business partners keep researching instead of starting their venture
Scenario

When business partners keep researching instead of starting their venture

My business partner and I have been researching and planning our restaurant for two years and we both know we're just scared to actually sign a lease and start spending real money but we keep telling each other we need more market research.

Laozi
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More people experience this than they realize.

What we've seen

Two people are using preparation as a shield against the vulnerability of truly beginning, but the shield has become a prison.

Ideas that help explain it
Worth thinking about

“Where Are You with Starting before ready?”

If this sounds familiar, the Library can help you find the bigger picture.