LibraryScenariosWhen business partners struggle to build Ubuntu-based technology companies
Scenario

When business partners struggle to build Ubuntu-based technology companies

My business partner and I want to build our company around Ubuntu principles, but we keep defaulting to Silicon Valley playbooks that treat users as data points rather than community members, and every time we try to course-correct we get pulled back into growth metrics that feel antithetical to everything we believe about human-centered technology.

Laozi
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More people experience this than they realize.

What we've seen

The tension between Ubuntu values and dominant technology business models creates persistent confusion about how to actually operationalize communal approaches to product development.

Ideas that help explain it
Worth thinking about

“Where Are You with African philosophy of technology — Ubuntu and the examined tool?”

If this sounds familiar, the Library can help you find the bigger picture.