My co-founder and I started this company to solve a problem we experienced years ago but the market has moved on and younger users don't even understand why our solution matters but we're so attached to our origin story that we can't pivot without feeling like failures.
More people experience this than they realize.
Founding nostalgia prevents necessary business evolution when market conditions change.
“Where Are You with Nostalgia — its function and its limits?”
If this sounds familiar, the Library can help you find the bigger picture.