Our marketing team is supposed to be creating 'authentic' content but we're all secretly copying what gets engagement from bigger accounts and none of us will admit that our strategy is just dressed-up mimicry. The pressure to perform authenticity is making us all feel fake and we can't talk about it because it undermines our whole brand positioning.
More people experience this than they realize.
Groups can become trapped in collective self-deception about their own authenticity while systematically modeling themselves on others.
“Where Are You with Instagram and comparison culture?”
If this sounds familiar, the Library can help you find the bigger picture.