LibraryScenariosWhen targeted ads reveal your most private hopes
Scenario

When targeted ads reveal your most private hopes

I keep getting ads for pregnancy tests and baby stuff but I haven't told anyone we're trying to have a baby and it feels like my phone knows my body better than I do.

Laozi
Online
The coach is replying

More people experience this than they realize.

What we've seen

Your digital footprint is exposing desires you haven't even fully acknowledged to yourself.

Ideas that help explain it
Worth thinking about

“Where Are You with Privacy and surveillance in digital life?”

If this sounds familiar, the Library can help you find the bigger picture.