LibraryScenariosWhen targeted advertising feels like mind reading
Scenario

When targeted advertising feels like mind reading

I keep getting ads for things I only thought about buying and never searched for and it makes me feel like my mind is not private anymore.

Laozi
Online
The coach is replying

More people experience this than they realize.

What we've seen

Predictive algorithms can create the unsettling impression that our unspoken thoughts are being monitored.

Ideas that help explain it
Worth thinking about

“Where Are You with Data and identity — who owns you online?”

If this sounds familiar, the Library can help you find the bigger picture.