LibraryScenariosWhy you keep scrolling even when it makes you miserable
Scenario

Why you keep scrolling even when it makes you miserable

I keep refreshing my social media feeds looking for something but I never find it and I cannot stop doing it even though it makes me feel empty.

Laozi
Online
The coach is replying

More people experience this than they realize.

What we've seen

The infinite scroll exploits our natural seeking behavior while providing diminishing emotional returns.

Ideas that help explain it
Worth thinking about

“Where Are You with Data and identity — who owns you online?”

If this sounds familiar, the Library can help you find the bigger picture.