LibraryScenariosWhen targeted ads ruin surprise gifts
Scenario

When targeted ads ruin surprise gifts

I tried to buy a birthday gift for my wife online and now all our shared devices are showing ads for the thing I wanted to surprise her with.

Laozi
Online
The coach is replying

More people experience this than they realize.

What we've seen

Shared digital spaces are making it impossible to maintain the small secrets that create joy.

Ideas that help explain it
Worth thinking about

“Where Are You with Privacy and surveillance in digital life?”

If this sounds familiar, the Library can help you find the bigger picture.