LibraryScenariosWhen health searches trigger ads for funeral services
Scenario

When health searches trigger ads for funeral services

I tried to research my symptoms online and now I'm getting ads for funeral services and life insurance, which is either darkly funny or deeply terrifying.

Laozi
Online
The coach is replying

More people experience this than they realize.

What we've seen

Search algorithms are making grim assumptions about your future based on moments of vulnerability.

Ideas that help explain it
Worth thinking about

“Where Are You with Privacy and surveillance in digital life?”

If this sounds familiar, the Library can help you find the bigger picture.