LibraryScenariosWhen friends struggle with shared risk in business ventures
Scenario

When friends struggle with shared risk in business ventures

My best friend and I have been planning to open a cafe together for three years and we've done all the research and found the location but every time we get close to signing something one of us gets scared and finds a reason to wait and I think we're both afraid the other person isn't as committed.

Mura
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More people experience this than they realize.

What we've seen

The fear of disappointing each other has become larger than the fear of the venture itself.

Ideas that help explain it
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