My business partner and I agree on everything intellectually about our product, but when clients see our work, they say it feels scattered, and I'm starting to realize we might be two people trying to build one vision instead of building our vision together.
More people experience this than they realize.
Intellectual agreement is masking a lack of genuine creative integration.
“Where Are You with Social media and the creative voice?”
If this sounds familiar, the Library can help you find the bigger picture.