Periagoge
Scenario

When business partners have conflicting professional personas

My business partner and I are launching a creative agency and we work well together operationally, but every time we present to clients we end up subtly undermining each other because we have different ideas about how to position our work. We both want to be authentic but we're apparently authentic in ways that contradict each other.

More people experience this than they realize.

What we've seen

Two people are learning that professional authenticity can be incompatible when shared.

Your guide for this
Mura
Mura works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Design — the practical creative tradition?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

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