LibraryScenariosWhen business partners have conflicting professional personas
Scenario

When business partners have conflicting professional personas

My business partner and I are launching a creative agency and we work well together operationally, but every time we present to clients we end up subtly undermining each other because we have different ideas about how to position our work. We both want to be authentic but we're apparently authentic in ways that contradict each other.

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More people experience this than they realize.

What we've seen

Two people are learning that professional authenticity can be incompatible when shared.

Ideas that help explain it
Worth thinking about

“Where Are You with Design — the practical creative tradition?”

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