My business partner and I both care deeply about sustainability, but every time we discuss our brand's visual direction, I gravitate toward clean minimalism and she wants bold, vibrant activism aesthetics. We're starting to question whether we're actually building the same company.
More people experience this than they realize.
Aligned principles fragment when translated into aesthetic choices, revealing that shared beliefs do not automatically generate shared vision.
“Where Are You with Fiction and storytelling — craft fundamentals?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.