My business partner and I run a gallery together and we've been arguing about whether to pivot toward more commercial pieces to survive or double down on experimental work that aligns with our original vision. Every artist we consider now becomes a proxy war about what we think art should be versus what we think will sell, and we're starting to resent each other's judgment.
More people experience this than they realize.
Two collaborators discover that their shared aesthetic mission fractures when market pressures demand choosing between integrity and survival.
“Where Are You with Visual art markets?”
If this sounds familiar, the Library can help you find the bigger picture.