Periagoge
Scenario

When gallery partners disagree on commercial versus artistic vision

My business partner and I run a gallery together and we've been arguing about whether to pivot toward more commercial pieces to survive or double down on experimental work that aligns with our original vision. Every artist we consider now becomes a proxy war about what we think art should be versus what we think will sell, and we're starting to resent each other's judgment.

More people experience this than they realize.

What we've seen

Two collaborators discover that their shared aesthetic mission fractures when market pressures demand choosing between integrity and survival.

Your guide for this
Mura
Mura works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Visual art markets?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.