LibraryScenariosWhen creative partnerships become unsustainably intense
Scenario

When creative partnerships become unsustainably intense

My co-founder and I have been working 16-hour days for months and we've stopped being able to tell when we're making good decisions versus just tired decisions, but we're both afraid to slow down because momentum feels like the only thing keeping us going.

Mura
Online
The coach is replying

More people experience this than they realize.

What we've seen

Shared urgency has created a feedback loop where exhaustion masquerades as dedication.

Ideas that help explain it
Worth thinking about

“Where Are You with Social media and the creative voice?”

If this sounds familiar, the Library can help you find the bigger picture.